Why The Dorsale & Co
The UK is not a difficult market. It is an unfamiliar one.
The UK premium interiors market is a specification market, not a retail market. The decisions that matter are made eighteen months earlier, in an architect's studio in Clerkenwell — in a conversation that most European brands were never part of.
Post-Brexit, the obstacles deepened. Customs paperwork, UKCA compliance, VAT registration — a 3 to 7% cost overhead that appears nowhere in the original business plan.
We are the room you weren't in. We carry exceptional European interior brands into the conversations that matter, and navigate the operational reality of cross-border trade so none of it falls on you.
The story we exist to change
"Every year, exceptional Italian brands exhibit at Salone. London buyers take the catalogue. Two years later, nothing has happened."
The market entry problem — solved